A Luxury Culinary Business Retreat
Built For Culinary Leaders Who've Outgrown Their Current Level of Success
July 15-18, 2026 | Sedona, Arizona
A Private CEO-level reset for established culinary entrepreneurs carrying the weight of growth, leadership, and constant decision-making
Hosted by
Chef Deb Oxman
No BS. No Beginner Strategy. Just What's Next.
For culinary CEOs who have already built something real—and know they're not done yet.
You've done what most don't. You've built the business. You've put in the hours. You've made it work. But if you're honest...what got you here isn't what's going to take you where you actually want to go next.
You're not looking for more information. You're looking for expansion. For sharper thinking. For a bigger vision than the one you've been operating inside of.
That's exactly why Chef Deb created SHIFT™. This isn't about starting or scaling. It's about stepping out of the day-to-day long enough to actually think again clearly, strategically, and at a higher level.
Surrounded by other high-level culinary business owners who understand the pressure, the pace, and the responsibility...you'll create space to reset, refine, and redefine what's next. Chef Deb has worked with hundreds of culinary entrepreneurs across North America and the U.K.— but SHIFT™ is different. This room is for the ones who've already built success...and are ready to expand beyond it.
This is Not a Wellness Retreat
This is Where You Step Out of Your Business and Into What's Next
There are plenty of wellness retreats out there—this isn't one of them. This is where high-level culinary CEOs go when everything is working...but they know they're ready for more.
More space. More clarity. More perspective on what comes next.
You're not coming here to fix anything. You're coming here to step away from the day-to-day long enough to actually think again—clearly, creatively, and without constraint.
Inside a private, intentionally curated setting, you'll spend time in high-level conversation, reflection, and guided work designed to help you reconnect with your vision, your role, and the direction you want to take next.
Led by Chef Deb, alongside a small group of CEOs operating at your level, this is a room built for expansion—not optimization.
Featuring guest instructor
Kelly Lucente
Brand Strategist to Billion-Dollar Brands, Celebrities, and Founders who are ready to stand out.
Kelly Lucente is the creator of the RE-MARKABILITY™ framework, a brand system that's helped everyonen from Fortune 500 companies to scrappy founders build brands that don't just show up...they take over.
With 30+ years of experience, 32 industry awards, and features in outlets like INC. and Minnesota Business Magazine, Kelly has built, scaled, and sharpened brands across every stage of growth. She’s guided billion-dollar businesses, mentored high-growth entrepreneurs at the University of Minnesota, and authored MOO-LAH-GY: Uncovering the Secret Cash Cow Hidden in Your Brand.
This workshop is typically reserved for corporate clients. SHIFT is the first time she’s bringing her full framework directly to culinary business owners in a hands-on, high-touch setting.
What This Unlocks
For You
A clear sense of what's next—beyond what you've already built
A redefined vision for your role as a CEO
New ideas, directions, and opportunities you haven't had space to explore
Perspective that challenges how you've been thinking—and expands it
Renewed energy, excitement, and momentum moving forward
What You'll Walk Away With
This isn't about more information. It's about leaving with clarity you didn't have before—and direction you can actually move on. You'll walk away with:
A Clear Vision For What's
Next
Not just refining what exists—but identifying where you actually want to go from here.
Decisions You Can
Finally Make
Not surface-level thinking—but the kind of clarity that allows you to make the calls you've been circling for months with confidence.
A Room That Matches
Your Level
Surround yourself with CEOs who are operating at a high level—where conversations are sharper, standards are higher, and growth is inevitable.
New ideas and expansion opportunities
Whether that’s a new direction, offering, or entirely new path—you’ll have the space to explore what’s possible beyond your current model.
Perspective that challenges how you’ve been thinking
High-level conversations that push you out of your default patterns and into a bigger way of operating
Momentum you can feel when
you leave
Not from doing more—but from finally being clear on what actually matters next.
Because the next level of your business doesn't come from doing more—it comes from thinking differently about what you've already built.
the setting
Private Retreat | Sedona Arizona
A private luxury desert estate designed for clarity, expansion, and elevated thinking set against Sedona's iconic red rock backdrop.
This isn't just a place to stay. It's a space intentionally chosen to shift how you think, lead and operate.
Heated infinity pool, and spa overlooking the red rocks
Spacious, high-end interiors designed for both focus and flow
Light breakfast and working lunches to keep your energy steady
Strategy sessions that go deeper than surface-level business talk
Sunset conversations that turn breakthrough moments
Quiet space for reflection, integration and real decisions
Optional morning mindset, movement, or solo reset time
No distractions. No noise. Just the environment your next level requires.
Who SHIFT™ Is For
SHIFT™ is not for beginners. It’s for culinary CEOs who have already built something real—and know they’re not done yet. If you’re reading this and thinking, “I’ve outgrown the way I’ve been operating”… you’re in the right place.
This is for you if:
You've built a successful business—but you're ready for something beyond it. Not just move revenue...but a bigger vision, a new direction, or a different way of operating.
You're no longer in the day-to-day—but unsure what your next role should look like. You've stepped ouf of the grind..now you're deciding how you actually want to lead.
You feel the plateau—even if things look good on paper. The business works. But you know there's another level you haven't tapped into yet.
You're thinking about expansion, reinvention, or what's next. A new offer. A second business. A shift in direction. Something you haven't fully explored yet.
You want to be in a room with people operating at your level. Not learning the basics—but having conversations that actually challenge how you think.
You have a team—and space to step away from it. This only works if your business can run without you for a few days.
Retreat Experience & Pricing Options
There are two ways to join us at SHIFT™
ROOM OPTIONS : Stay at our private luxury red rock estate and experience the full CEO Retreat transformation.
King Bed + Shared Half Bath - $2,185
King Bed + Ensuite Bath - $2,690 (2)
King Bed + Shared Full Bath - $2,185
2 Queen Beds + Shared Full Bath - $1,675 (2)
INCLUDES: Full workshop access, Chef-prepared breakfast + lunch (Thurs/Fri), Luxury accommodation, Brand materials + live coaching, Nightly connection sessions
Workshop Only Access - $495
Join us daily for the full SHIFT™ workshop experience. Perfect if you live nearby or prefer off-site lodging.
Includes:
Full access to all sessions
Breakfast + Lunch (Thurs/Fri)
Printed Materials + Coaching Access
Only 10 Workshop-only seats available!
Travel Info
Fly into: Phoenix Sky Harbor (PHX) or Flagstaff Pulliam (FLG)
Check-in: July 15 at 4 PM, Check-out: July 18 at 10 AM
Transportation: Rental cars available at PHX Airport
Hotel Options You Can View
Hilton Sedona Resort at Bell Rock
Courtyard by Marriott Sedona
Bell Rock Inn
Sedona
Holiday Inn Express Sedona - Oak Creek by IHG
Who It's Not For
This is not for early-stage dreamers or hobbyists.
This is for people who've already started and want to SHIFT their business with intention.
No fluff. No filler. Just results.
Thank You To Our Sponsors
What They're Saying
Chef Deb helped me stop running in circles and start building real momentum.
Kelly gave me the language I didn’t know I needed and the confidence to own it.
This retreat is exactly what I didn’t know I was missing
Frequently Asked Questions
What's included in the pricing for attendees?
On-site packages include luxury accomodation, workshop participation, light breakfast and lunch on workshop days (Thursday/Friday). Workshop-only tickets include full workshop access, light breakfast and lunch on workshop days.
Are there any discounts available?
Current coaching clients receive $100 off with code CEO100.
What is the process of securing a room?
Rooms are available on a first-come, first-served basis and must be paid in full at the time of booking.
What are the arrival and check-out dates?
Check-in: July 15, 2026 at 4:00 PM. Check-out: July 18, 2026 at 10:00 AM
What are the arrangements for meals?
Your ticket includes light breakfast and lunch during workshop days (Thursday/Friday). Dinners are not included.
Is transportation to and from the airport included?
Transportation is not included. Rental cars are recommended and available at airport info.
Frequently Asked Questions
What's included in the pricing for attendees?
On-site packages include luxury accomodation, workshop participation, light breakfast and lunch on workshop days (Thursday/Friday). Workshop-only tickets include full workshop access, light breakfast and lunch on workshop days.
Are there any discounts available?
Current coaching clients receive $100 off with code CEO100.
What is the process of securing a room?
Rooms are available on a first-come, first-served basis and must be paid in full at the time of booking.
What are the arrival and check-out dates?
Check-in: July 15, 2026 at 4:00 PM. Check-out: July 18, 2026 at 10:00 AM
What are the arrangements for meals?
Your package includes light breakfast and lunch during workshop days (Friday/Saturday). Dinners are not included.
Is transportation to and from the airport included?
Transportation is not included. Rental cars are recommended and available at aiport info.
You've built something successful. Now it's time to decide what's next
space, perspective, and the right room to think differently.
© Copyright 2026 Chef Deb LLC - All Rights Reserved.
